Thinking Unstructured Text Mining?
Think Discovery.

What keywords will produce relevant search results? Who are the innovators in a crowd and what are they saying? What new liabilities are emerging? Answering these difficult questions results in great rewards. However, with only search and unstructured text mining tools, people have limited success in capturing those rewards.

Search and unstructured text mining tools ignore the central element of making great discoveries: exploration. To effectively use search, the searcher must already know what they want to find. Unstructured text mining tools produce summary and cluster reports that highlight and characterize group behavior. However, opportunities for innovation and emerging liabilities are generally found in leaders on the forefront and not followers in groups.

Aubice’s exploration and discovery capabilities overcome the limitations of search and unstructured text mining. In the physical world, oil and mineral companies perform extensive exploration to find opportunistic locations before incurring the expense of mining. The same is true in the world of information. Exploration and discovery in advance of search and unstructured text mining are the difference between failure and success.

Exploration is an interactive experience. It is a new way of having a conversation between people and data. In exploration, each question results in both an answer and elaboration. Elaboration is data’s way of speaking back to people. It’s data’s way of suggesting to people that a new direction may produce unforeseen value.

Start conversing with your data today...make great discoveries
with Aubice.™